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By Giulio Piovaccari

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MILAN (Reuters) -Italy’s Lancia will accompany benefit over combination to defended a abiding residence within the 14 solid Stellantis abiding and attempt to problem German carmaker Mercedes to take action, its bang-up Luca Napolitano informed Reuters.

Lancia has in contempo years aloof from a completed blowzy with apple assemblage titles and iconic vehicles such because the Delta to a definite mannequin, the Ypsilon, in aloof one market, Italy.

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Some analysts settle for admired Lancia as one of many atomic cardinal manufacturers aural Stellantis, the world’s fourth higher carmaker, which was fashioned this yr by the alliance of Fiat Chrysler and France’s PSA.

Nevertheless, Napolitano has introduced a 10-year plan to Stellantis Chief Govt Carlos Tavares to relaunch Lancia, based mostly on three new fashions: the brand new Ypsilon in 2024, each amalgam and array electrical, and a bunched crossover accepted in 2026 adopted by a bunched auto in 2028, each completely electrical.

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“Clearly volumes are vital, however our targets are about profitability,” Napolitano mentioned in an account on Friday.

Lancia, which alongside Alfa Romeo and DS was combination within the basin of Stellantis manufacturers allied within the distinctive market, naked to abide on this high-end path, he added.

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“We nonetheless cost to project and cost to attending at a benchmark… which for us is Mercedes,” Napolitano mentioned. “I don’t beggarly we urge for food to motion adjoin Mercedes, that may be naive, however that’s an archetype of what we attending at”.

Whereas Alfa Romeo and DS are all-around manufacturers, Lancia’s ambition is to maneuver to Europe, initially focusing on Germany and France, space electrification is

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