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Nissan Motor Co. will acquaint within the Tremendous Bowl for the aboriginal time aback 2015 with an advert starring Brie Larson. The 60-second atom will bung the automaker’s accessible electrical Ariya crossover, as able-bodied because the 2023 Nissan Z sports activities automobile, Nissan accepted to Advert Age, an affiliate of Automotive Information.

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Earlier to the 2015 sport, Nissan had not fabricated a Tremendous Bowl actualization aback 1997. 

“Tremendous Bowl isn’t article that we constantly do like among the added manufacturers, however it’s article we acquainted was vital for this yr,” stated Allyson Witherspoon, arch enterprise administrator for Nissan U.S. “We settle for one of many freshest lineups within the business and so we urge for food to perform abiding we settle for an befalling on a belvedere corresponding to Tremendous Bowl to look what we settle for been as much as as a model. … We urge for food to acquaint that Nissan is aback in a completely blood-tingling approach.”

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The advert from TBWA/Chiat/Day is alleged “Thrill Trip.” It is going to be added blithe than severe, she advised. “It’s exercise to soak up you, it’s exercise to perform you smile,” she stated, after absolute added creative particulars.

The administrator is Craig Gillespie, whose cine credit accommodate “I, Tonya” and “Cruella.”

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See Nissan’s 2015 and 1997 Tremendous Bowl adverts within the Advert Age Tremendous Bowl Archive.

Nissan is the fifth advertiser to about affirm Tremendous Bowl advert plans, afterward Avocados from Mexico, DraftKings, FTX and TurboTax.

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Automotive is often one of many higher Tremendous Bowl-spending sectors, however COVID has affected auto manufacturers to amend enterprise advance priorities. For the  2021 sport, alone

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